Hayley Luckadoo - Motivational Speaker, Serial Entrepreneur, and Podcast Host
Hayley Luckadoo
Hayley Luckadoo is a serial entrepreneur, motivational speaker, and big dreamer who took a hobby business born out of a college dorm room and turned it into a successful multi-business success story. She runs completely on Dr. Pepper, and if it comes in pink you better believe she wants it. Now she spends her days dreaming up new ways to help creatives everywhere take risks, grow their business, and achieve their biggest dreams.
Hayley was definitely a logistics-minded child. She organized everything, things have always been straight and color-coded, and she was never lacking creativity. She started planning parties and formals in college, and then hit that age where everyone she knew started to get married, so after a series of pretty unfortunate events, her wedding planning business, Fairytale Pursuits, was born out of a dorm room, and grew quickly. She found something she was great at, continued it for the next 5 years, and enjoyed it even more when she got to plan her own wedding, and married her husband, Luke, in January of 2016.
Less than two years later, she was helping some fellow pros out with the marketing side of their businesses, and they told her that she had a talent for it. In no time she had a second business. What is now Luckadoo Media Co, their digital marketing company, was more successful than she could have ever imagined, and is their most profitable business to date. Since then, she’s added coaching, courses, podcasts, and she’s found her biggest passion in motivational speaking.
I’m so excited for you guys to connect with Hayley, check out her work, and follow along as she continues to help creatives grow their businesses.
I'd love it if you'd introduce yourself, what you do, and what you're working on.
I’m Hayley Luckadoo, and I’m a motivational speaker, serial entrepreneur, and podcast host. I’m currently working hard with my digital marketing company, Luckadoo Media Co., launching our revised coaching program, and planning for a few big projects I have coming in 2020.
How did you get started?
That’s such a crazy story, so I’ll keep it somewhat short. I was about to go into my last year of college (as a Criminal Justice major) and had my fiancé leave a month before our wedding at the same time I found out that I wouldn’t be able to finish my last year of school because my financial aid had been cut. While thinking I had lost the two things that made up my future, I realized I still had to pay the bills, so I started planning weddings, since I had just planned one myself! I ended up building an incredible wedding planning company that actually led to opening my digital marketing company. I found passions in speaking, coaching, podcasts, and other areas of this crazy business, ended up leaving the wedding industry to pursue these other dreams, and haven’t looked back. I’ve been a serial entrepreneur for 6 years now, and can safely say this is just the beginning of this crazy ride!
What inspired the work that you're doing?
Everything I currently do is inspired by the fact that I love helping entrepreneurs. I love getting to motivate people, help them solve problems, strategize, and push past their own fears or insecurities. With everything I successfully launch or try, I get more inspired to find ways to help other people pursue their dreams, and get 10 new ideas as a result. I’m inspired by knowing there could be a world where we all get to succeed, and that I could be a small part in helping that world exist.
What is your biggest passion? Do you feel like you're living your passion and purpose?
Motivating others! This is why I love public speaking (and my podcast) so much. Speaking is by far the biggest passion I’m pursuing in my business, and it’s wild that I’m getting to make it happen. After the first time I spoke on a stage I told my husband that I knew that was the thing I was meant to do. I’d never felt so passionately about anything as I did walking off of that stage. I KNOW I’m living my purpose because I feel it every day, and it’s incredible!
What is your joy blueprint? What lights you up, brings you joy, and makes you feel the most alive?
So many things! I get so much joy out of seeing other people succeed, but especially if I had any kind of part in helping them grow or get there. It lights me up to be around my husband, who has become such a dreamer in the time that we’ve been married. Getting to hear about his dreams, and watch how he’s starting to let them get bigger and stop limiting himself is incredible. I feel most alive on a stage with an audience that’s ready to be motivated and fired up. That’s where I feel most at home, and where I know I can make the biggest difference. Also, as a random addition, I feel very much alive in New York City. I’m not from there, but it’s always been my favorite place in the world, and I go back as often as I can. Something about the hustle, the city lights, and the atmosphere just get me inspired!
How do you live intentionally? Are there tools/resources/practices that you rely on to help you stay mindful and grounded?
I think being and living an intentional life looks so different for everyone. I have friends who believe an intentional life means that they are clocked out at 5pm no matter what. I’m too obsessed with the work that I do to feel that way, and that’s perfectly okay. For me personally, living intentionally means that I never wish I were anywhere else. If I ever find myself saying “I wish I didn’t have to work on this right now” or “I wish I could be doing xyz right now” then it’s time to stop what I’m doing, because it’s not working anymore. I only do work that I love, and stay in places that fill me up. If I want to be somewhere else, then I’m moving somewhere else. I believe you have to put yourself in the places, positions, and conversations that you WANT to be in.
What would your younger self think about what you're doing now?
I think she’d be dumbfounded. I truly believe that in the back of her mind, she’d think “I kind of knew she always had it in her,” but I think she’d be blown away by how resilient I’ve been, how determined, and how adapting to the changes life has thrown has been the thing that actually built this dream. I think she’d never believe it, because I still look back over the last 6 years and think “wow, how did all of this even work out?”
Do you have a go-to mantra or affirmation?
ALL IN. It’s my go-to phrase for everything, and I even have it written on a bracelet that I wear every day. I believe that you have to be willing to take risks, push through fear, and have faith in your abilities if you’re ever going to achieve anything, so it’s a reminder to me that any time an opportunity presents itself, I have to be 100% all in for that opportunity. I give my best shot to everything that I try, no matter what, and I think it’s that determination that has gotten me this far. All in, all the time.
What is your biggest dream?
To reach all my other dreams! That sounds a little strange, but I have way too many dreams that are huge and audacious, and I don’t feel like I really want one more than the others. My goal is to make sure that EVERY dream I have happens, and I imagine that I’ll never actually stop having a new dream. It’s only ever the biggest dream for right now. Tomorrow it will evolve, and when I achieve it there will be something new that’s just as big. I guess in a way my biggest dream is just that I keep moving forward and keep achieving all those things I have my heart set on.
To learn more about Hayley and her work visit her website https://www.hayleyluckadoo.net and on Instagram @hayleyluckadoo Facebook @hayleyluckadoo Twitter @hayleyluckadoo and her Podcast, Females on Fire, here
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